Sunday, May 13, 2012

EGT Consulting: Vehicle Market Executive Summary


 There is potential demand for scooters from the working population, potential demand for sedans from the more wealthy population, and potential demand for limousines from the super wealthy, businesses, and governmental organizations.  All three motor vehicles will be most successful in urban areas, specifically Istanbul, Ankara and similar cities. Shipping to Turkey will be seamless and efficient as it is already a huge industry.  The economy of Turkey shows promise to grow and also expand its container shipping capacity, making the market for all three motor vehicles bigger in the future.  The market for limousines will probably remain unchanged in the future due to its specific consumers.  Turkey has shown an ability to return to stability from periods of unrest and looks to be a safe environment to conduct businesses.  Starting a business in Turkey will be relatively yet costly (percentage of income per capita) (compared to OECD economies).

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